To gain entry to the Avid MediaCentral Platform, MediaCentral | UX (formerly Interplay Central) delivers a unified experience across web, mobile, and desktop platforms. We will never force you into a model that doesn’t work for you. Content creators and distributors can produce, manage, deliver, and monetize media that adheres to a common set of standards-regardless of the vendor and tools they choose to use at each step of the way.Īcross the Avid MediaCentral Platform and all of our solution suites, Avid gives you complete flexibility over how, when, and where you deploy and use our tools. The platform facilitates an open and extensible environment that integrates technology from Avid and other providers. It all starts with Avid MediaCentral-a common services platform providing the underlying media services, connectivity, and orchestration capabilities to support the entire media value chain.
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